Top 5 Social Networking Apps Performance in Kenya Q1 2023

In the first quarter of 2023, social networking apps in Kenya exhibited varying trends in terms of downloads, revenue, and active users. Here's a detailed look at the performance of the top 5 apps based on data from Sensor Tower.

WhatsApp Messenger had a notable quarter with weekly downloads peaking at approximately 240K in mid-March. Weekly active users remained consistently high, fluctuating around 11.5M to 11.8M. The app also saw a significant spike in revenue at the end of March, reaching $8.

Telegram Messenger experienced a steady increase in revenue, peaking at $435 in the third week of February. Downloads showed a significant increase at the beginning of January, hitting 101K, but later stabilized around 41K to 49K. Active users hovered around 2M throughout the quarter.

Facebook showed consistent performance with a peak in weekly downloads at 114K in the last week of March. Revenue saw a notable increase at the end of February, reaching $283. Active users remained stable around 11.7M to 12M.

Messenger saw relatively stable download numbers, with a slight peak at 38K in early January. Weekly active users ranged from 3.6M to 3.8M. Revenue remained modest, with occasional peaks, such as $5 at the end of January.

Google Meet had a steady increase in downloads, with a peak of 4.3K in mid-March. Active users showed a gradual upward trend, reaching approximately 674K in mid-March.

For more detailed insights and data, visit Sensor Tower.